Jeremy Smith Conversion Expert Jeremy writes about conversion optimization, web psychology, and what makes users click in the digital world.
With all due respect to Marketo, this landing page is agony. You may be wondering which type of landing page is right for you — the shorter squeeze page or the longer sales page. How do you make their life easier and better?
Beepi is doing a lot better. Structure copy to one thought per paragraph. The headline asserts the value. Light, quick, easy, strong copy wins the day. Are you talking to a new mom with a baby? Your readers have seen a million landing pages.
They get in their guarantee using 10 words.
Any quality lawyer works hard to persuade others of his viewpoint or case. If you can, quantify those benefits. Landing page readers are people of little patience. Show them the facts.
Every human makes decisions based, in part, on the way that emotions influence and operate in the human mind. Tell Your Story of Humble Beginnings Is there an interesting anecdote about how the business started? And it went like this: And it could be the deciding factor between choosing to work with your organization or your competitors.
Wrote a post which offered no benefit to the reader Made that post a miserable failure Moved on and kept writing Learned copywriting the easy way Learned what was keeping you up at night Wrote another post after a year note: Your headline should be 4 to 8 words.
Emotional argumentation is your ally. Just three long paragraphs of rambling narrative. Spam is awful, and no one wants to deal with it. This article is long, but not 11 lifetimes long. But you get the idea.
Go ahead, give them a peek behind the scenes.15 punchy copywriting tips for giving your copy more impact. Follow these tips to make your copy more captivating, motivating and higher converting.
What a great write up! I’d like to point out something that “encompasses” all of this, or is a very important tool that complements content – the links that you use to share your content. Subheads act like miniature headlines, offering quality content and a benefit and providing a condensed outline for your piece.
The legendary copywriter Gary Halbert once said, “If you want people to buy something, stomp on their greed glands until they bleed.” Graphic, yes, but also true. Skim through good sales copy, and you’ll find a lot of these power words.
Many of them are so overused they’ve become cliché. By now, you’re probably familiar with the concept of the landing page. You run some type of marketing promotion – a paid search, online display ad, email or direct mail campaign – and you set up an online landing page to handle the response.
Nice post, I especially like the 5-second test. I do differ in one thing, and is the over-use of keywords that are being exploited right now, like the example you used above, “7 .Download